Agentic AI • Australian Travel Trade

Agentic AI for Travel Agents

DirectBook.Travel is building an agent-first planning companion for the Australian trade. It speeds up research and itinerary drafting, applies local context (e.g. AU school holidays and flight patterns), and keeps agents in control of supplier relationships and client delivery.

It speaks to you about your clients — helping with structure, options and checks — while you make the decisions and present the final plan.

Built for the Australian trade

Local intelligence

Understands Australian school holidays, seasonality, and typical flight patterns from SYD/MEL/BNE.

Agent-first, always

Speaks to you about your clients — never bypassing the agent relationship.

Faster planning

Kick-off research, draft itineraries, and structured checklists in minutes — you refine and close.

How it will work

Start with your client brief

Share travellers, dates/windows, budget sense, and vibe. AU-relevant context is applied immediately.

Get options, fast

Receive itinerary skeletons, flight starting points, and supplier ideas. You retain pricing and contracting control.

Polish & present

Turn drafts into agent-branded proposals and keep distribution safe for hotels with a trade-only approach.

Capabilities (roadmap)

Live search: online & B2B

Surface both public/online and trade/B2B pricing in one view so agents can compare buy and sell positions, check inclusions and cancellation terms, and make an informed recommendation fast.

Execute bookings on your behalf

When authorised, the system can action air and land bookings on an agent’s behalf using your preferred suppliers and rules, with a clean audit trail and agent-branded confirmations.

Controls & guardrails

Role-based permissions, pricing provenance notes, and distribution-safe behaviours to ensure the agent remains the decision-maker and the client relationship stays with you.

For suppliers & wholesalers

Run targeted campaigns

Tools to create trade campaigns (dates, markets, add-ons, funded value) that can be surfaced contextually to agents during planning.

Prioritised product to agents

Campaigns and preferred status signal which products to prioritise in shortlist suggestions, keeping distribution safe while improving conversion.

Insights & feedback loop

Anonymous planning signals and outcome tags help suppliers understand demand patterns and refine offers for the Australian market.

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